B.YOU is dedicated to bringing YOU the latest trends in fitness. They believe that staying fit is an integral part of living a healthy lifestyle; therefore, it should not be a dreaded, monotonous task…it should be FUN. It should be an escape. It should make you feel challenged, accomplished, and rejuvenated. Their goal is to help YOU discover your own passion for fitness through their engaging variety of research-based methods and their empowering B.YOU community.