FitReserve Unpacked: Katia Beauchamp, Founder of Birchbox

07.12.2013
Photo Credit: Joy Asico

- By Geraldine Campbell

Meet Katia Beauchamp, the gorgeous co-founder of Birchbox, the leading discovery commerce platform for beauty.  Known for her seriously amazing locks, Katia tries to squeeze in a real workout 3 times a week, but sometimes it’s just a quick 7-minute session first thing in the morning.  An expert on all things beauty—her go-to products include Oscar Blandi’s Dry Shampoo (the powder kind) and Yes to Grapefruit Wipes—Katia’s gym bag is surprisingly pared down. Here, we take a peek inside.

Birchbox Baggu. “It holds so much and is thin, light, and water resistant. I have considered getting a real bag, but I already have such a big purse.”

Nike Frees. “The neon is energizing in this weird way, but mostly I love that my balance is much better. Also a plus: They flatten up and are so easy to pack for trips!”

Twistband hair ties. “I have thick hair so I have to double up for anything that involves a lot of bopping.”

Nike Fuelband“I am obsessed.”

David Kirsch Bars. “They are delicious, small, but filling and not too sweet.”

Sports Basement Water Bottle. “Think 90s bicycle water bottle with the squeeze feature.”

Flip flops. “If I remember, so I don't have to leave a SoulCycle class in my heels from work.”

iPhone. "I surf different Spotify playlists looking for upbeat pop music. Sometimes I watch Netflix.”

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